Logo and website for Bee Homes, New Zealand's Flow® authorised reseller. Bringing the joy of beekeeping and fresh raw honey to backyards and balconies.
Bee Homes wanted to first and foremost appeal to kids, without looking like a kids brand. They described this balance to me with the example of New World’s Little Garden. It gets kids engaged in a positive activity, and adults are pretty into it, too.
Bee Homes
I created a customised version of the freehand script style as the Bee Homes logotype. The logotype can be used alone when the logo needs to be super small.
The Bee Homes mascot (I’ve called them McBee) is created using geometric shapes based on the form of a petal. The characteristics in McBee’s face echo those of the classic kiwi buzy-bee toy, making them familiar and friendly to New Zealander’s of all ages. McBee’s tagline is “Honey, I’m home!”.
Sales is the number one objective of their web presence. I built an easy-to-maintain online shop using Shopify for Bee Homes to run, with the option of a POS system for in-person sales at events.